01

Who We Are

At Snowdon, we are

relentlessly resourceful

At Snowdon,

we are relentlessly

resourceful

At Snowdon,

we are

relentlessly

resourceful

As we look back at the businesses Snowdon has invested in over the last 10 years, a common theme emerges. It is one of exceptional people coming together to drive outcomes with limited resources and unlimited audacity. We have partnered with entrepreneurs, employees and investors that have all embraced this philosophy. They are the people who make it all happen, and they’re just getting started.

Meet our team
Explore

Our Story

1995

1995

High school roots

High school roots

Signs of early collaboration and healthy debate can be observed in the classroom and on the basketball court.

2005

2005

We both graduate

from McGill University

We both graduate

from McGill University

Liroy joins Lazard as an investment banking analyst and Dan joins McKinsey & Co. as a management consultant.

2007

2007

The California

connection

The California

connection

We serendipitously end up on the same coast and kick off our private equity careers. Dan focuses on buy and build investing with Bertram Capital, while Liroy hones a value investing approach with Oaktree Capital.

2010

The Vision

Builds

The best investors

have run a business

On a mission to get “closer to the action”, Dan takes the CEO job with an educational services business back home, following a successful run as a private equity investor.

Make no small

plans

Liroy steps out of his comfort zone and sharpens his management skills from inside the MBA classroom at Harvard Business School.

2013

It all comes together

After years of sketching out our blueprint, we reunite professionally and launch Snowdon Partners. Our goal: to identify, acquire and operate one great business.

2015 – Today

We complete our

first acquisition

In 2015, we become the owners of Incursion, a leader in Canadian group travel. Over 5 years, we transform the business with the help of an incredible management team.

Ready for the future

of travel

With three travel brands under our stewardship, and a strong executive team in place, we can provide strategic support for the ambitious growth initiatives of the newly renamed Moment Travel Group.

2020

Energized by this experience, we renew our commitment to investing in great entrepreneurs and businesses. Espousing the same core values and carrying our original namesake into a a new and exciting future, Snowdon Partners is proudly relaunched.

Our Values

  • People matter more than plans

    A perfect plan can fall apart without the right people aligned towards a common objective. With great people, no challenge is insurmountable, and no plan is out of reach.

  • Live and work authentically

    When you bring your whole self to work, magic happens. We believe that life is too short to be lived inauthentically, and that spills into everything we do.

  • Deliver excellent work

    We don’t like to simply clear the hurdle, we like to float above it, knowing that we have pushed ourselves to achieve excellence.

  • Act with resolve

    Once we make a decision, we act with unwavering commitment and embrace the momentum, as it sets us apart from the competition when it matters most.

  • Own it

    Active ownership leads to great outcomes. This means rolling up our sleeves and finding a solution when faced with a challenge. We wouldn’t have it any other way.

Remarkable outcomes are possible,
and they exist outside of your
comfort zone

Our Team

Howard Schultz, founder of Starbucks, said that “success is empty if you arrive at the finish line alone”. The people on our team not only define our potential and enable our results, they make it all worthwhile.

  • Dan Chetrit

    Partner & Co-Founder

    Made up of equal parts dream, fear, grit and triumph, entrepreneurship is the ultimate enabler for builders. It has been at the heart of the Snowdon journey.

    Dan Chetrit
    Partner & Co-Founder

    Education

    Dan earned his Bachelors in Mechanical Engineering with Distinction from McGill University.

    Work

    Dan is an experienced operator, investor and strategic advisor. As a consultant with McKinsey & Co., he advised Fortune 100 companies and private equity sponsors on strategic mandates. He then joined as one of the first investment professionals at Bertram Capital, a Silicon Valley-based private equity firm, where he was responsible for due diligence and execution for middle-market transactions. More recently, Dan served as the co-CEO of Moment Travel Group, a leader in the group travel space.

    Personal

    Dan is a travel enthusiast, an aviation geek and a committed NCAA basketball follower. He is a proud husband and father of three.

  • Liroy Haddad

    Partner & Co-Founder

    Have an open mind, embrace change and thrive in the discomfort. The rest will feel easy.

    Liroy Haddad
    Partner & Co-Founder

    Education

    Liroy earned his Bachelors in Commerce with Distinction from McGill University, and his MBA from Harvard Business School.

    Work

    Liroy spent most of his career as an investor, operator and M&A advisor. At Lazard & Frères, he advised large financial sponsors on cross-border M&A transactions and restructuring mandates. He then joined Oaktree Capital’s private equity group in Los Angeles, where he focused on buyouts, special situation investments and interim operating roles across multiple industries. Liroy recently served as the co-CEO of Moment Travel Group.

    Personal

    Liroy enjoys music from around the world, is an olive oil and coffee aficionado, and a budding cycling enthusiast. He is a proud husband and family man.

  • Jordan Di Corpo

    Investment Associate

    Investing has many parallels to athletic conditioning. If it doesn’t challenge you, it won’t change you.

    Jordan Di Corpo
    Investment Associate

    Education

    Jordan earned his Bachelors in Commerce with Honours from HEC Montreal, completing a semester abroad at the Chinese University of Hong Kong.

    Work

    Prior to joining Snowdon, Jordan was an investment banker with National Bank Financial. While at National, he executed large cap M&A transactions across various industries, and helped public and private companies complete growth-related financings. Prior to that, Jordan held sales and operational roles with a leading insurance brokerage. During his time at HEC, he was on the executive team of the FPHEC student-run portfolio.

    Personal

    Jordan is a lover of the outdoors, and can usually be found cycling, running or hiking in nature. Most recently, he became a certified spinning instructor at b.cycle in Montreal.

  • Adam Rankine

    Business Development

    Anybody can identify a problem and slow down. I prefer crafting a solution and generating momentum.

    Adam Rankine
    Business Development

    Education

    Adam earned his Bachelors in Commerce majoring in Finance from the John Molson School of Business.

    Work

    Prior to joining Snowdon, Adam was a Senior Manager with Castle Hall Alternatives where he performed investment risk and operational due diligence reviews on third party asset managers for pension, endowment, and ultra-high net worth family office allocators.

    Personal

    Adam is an avid fitness junkie and enjoys reading and following world events in his spare time. He has most recently taken up skiing during winter and enjoys working on his golf game during the summer.

  • Sarah Campanile

    Executive Assistant

    Work and spend time with people who inspire you to be better; it can change your life forever.

    Sarah Campanile
    Executive Assistant

    Education

    Sarah has a DEC in Advertising Management from Champlain College.

    Work

    Sarah has 8 years of administrative experience holding key executive support roles in global financial and fund services companies. She has led several office expansions and played a key role shepherding internal special projects. Her expertise is streamlining complex, multi-stakeholder initiatives and making scheduling magic happen.

    Personal

    Sarah was born and raised in Montreal and is a proud daughter of Italian immigrants. She is enthusiastic about interior design, fashion and a wide range of music from techno to hip-hop and classic rock.

Sweet Park Capital

A Family Office

investing with purpose

Sweet Park Capital is the investment arm of the Bensadoun Family Office, and our exclusive capital partner for direct investments in private companies. It invests for the long term, with an objective of having a lasting impact on businesses and their communities.

Aldo Bensadoun

Aldo Bensadoun is a Canadian businessman, philanthropist and member of the Order of Canada. He is the executive chairman of the ALDO Group, which he founded in 1972 and built into a global retail leader. His family foundation donated $25 million to McGill University to help establish the Bensadoun School of Retail Management, and his active involvement in social causes has set him apart as one of Canada’s preeminent entrepreneurs.

Click here for full biography

Successful companies build on their founding culture and traditions while looking ahead to the future.

– Aldo Bensadoun

We firmly believe that investing is a lifelong craft and that capital needs to be patient, have a perspective and work with purpose. As stewards of family capital for Sweet Park, we understand the importance of investing for the next generation, not the next exit.