Who we are.

Snowdon Partners is a private investment firm headquartered in Montreal, Canada. We have built businesses as operators and are focused on building enduring companies alongside outstanding entrepreneurs.

We lead direct investing activities on behalf of Aldo Bensadoun's Family Office, Sweet Park Capital.  

People First, Always

We know - from firsthand experience - that great people have a disproportionate impact on a company's success. That is why we invest in companies with strong teams and work tirelessly to help you build a talent advantage.

Independent Thinkers

We evaluate each investment on its own merits through rigorous independent analysis and research. Our diligence process is driven by our desire to understand what makes your businesses truly distinctive.

Long-Term Investors

Lasting value is built over time. We are firm believers in the long game and our long-term philosophy underpins everything we do. As stewards of family capital, we understand the importance of investing for the next generation, not the next exit. 

Our People

Snowdon Partners was founded in 2013 by Dan Chetrit and Liroy Haddad, lifelong friends and experienced private equity professionals. After training with some of the world's leading firms, they acquired and operated a business together, and understand what it takes to build great companies.

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Dan Chetrit

Partner & Co-Founder

Dan is an experienced operator, investor and strategic advisor. As a consultant with McKinsey & Co., he advised Fortune 100 companies and private equity sponsors on strategic mandates. He then joined as one of the first investment professionals at Bertram Capital, a Silicon Valley-based private equity firm, where he was responsible for due diligence and execution for middle-market transactions. More recently, Dan served as the co-CEO of Groupe Incursion, a leader in the group travel space, where he was responsible for remarkable revenue growth through digital transformation and an add-on acquisition, in addition to corporate finance matters.

As a co-founder of Snowdon Partners, he oversees the firm's investment activities from origination to execution, with a focus on investment strategy.

Dan earned his Bachelors in Mechanical Engineering with Distinction from McGill University.

He is a proud husband and father of three (one son and two daughters).

Liroy Haddad

Partner & Co-Founder

Liroy spent most of his career as an investor, operator and M&A advisor. At Lazard & Frères, he advised large financial sponsors on cross-border M&A transactions and restructuring mandates. He then joined Oaktree Capital's private equity group in Los Angeles, where he focused on buyouts, special situation investments and interim operating roles across multiple industries. Liroy recently served as the co-CEO of Groupe Incursion alongside Dan, where he led product development, sales transformation and operational improvements.

As a co-founder of Snowdon Partners, he oversees the firm's investment activities from origination to execution, with a focus on portfolio improvement opportunities. 

Liroy earned his Bachelors in Commerce with Distinction from McGill University, and his MBA from Harvard Business School.